Steve formed The People Effect Limited’s predecessor; Staff Training Associates, in 1991, achieved NZQA Registration in 1994, and offers clients 35 years of practical business background with a successful track record in Sales, Marketing, and Line Management. In 1989 Steve moved into the HR field as a consultant and has completed a Diploma in Business Studies and a Diploma in Adult Education and Training. Steve is an Associate of the NZ Institute of Management, and a Fellow of the Human Resources Institute of New Zealand (FHRINZ). Steve is also currently studying towards his Masters.

Steve writes and present training programmes on a broad range of subjects, including: 'Vision, Mission & Values', Employment Law, Management Development, Customer Service, Train the Trainer and Personal Management skills. In his spare time steve writes columns and articles for professional journals.

Wal was Chief Photographer for the Auckland Sun, a morning newspaper which Brierley Investments Ltd folded in 1989. At this time there were few newspaper jobs for him or the other eight on the Auckland Star or NZ Herald photographers. So Wal offered to collect as much of the $1,200,000 advertising accounts owed to the Sun as he could.

At this time Brierley Ltd had a shelf company, Accounts Enforcement Ltd, which their newspapers used to send out overdue accounts letters from. AEL was then set up as a fully operating debt collection company run by Wal.

AEL successfully convinced other companies to use them to collect debt as well. In 1992 Brierleys divest themselves of AEL, and Wal then purchased the company.

Daimhin has been with the Office of the Privacy Commissioner for three years. As an Investigating Officer, Daimhin assists the Commissioner to investigate and resolve complaints under the Privacy Act. Daimhin has also been extensively involved in the current review of the Credit Reporting Privacy Code and the resulting amendments to the Code. Daimhin has a law degree from Edinburgh University, a masters degree in Public Law from the University of Auckland, and has lived and worked in New Zealand for eight years.

Michael has been involved with Credit Management for the past 27 years with experience in the gym industry, news media, telecommunications, food and beverage, pharmaceuticals, couriering and insurance.

Michael has a Diploma in Credit Management from Damelin Business College in South Africa, and in 1978 was a finalist for ‘The Credit Manager of the Year’ award, from the United Institute of Credit Management in South Africa.

In 2005 Michael was involved in a cycling accident, that left him with traumatic brain injury and unable to work for 18 months. Recovery was slow; however he continued to amaze the medical professionals with his perseverance and determination. Not wanting to be dependant, Michael set himself the goal of full recovery.

In 2007, when working as a Credit Manager for Express Couriers, Michael won The New Zealand Credit and Finance Institute’s ‘Credit Professional of the Year’ award.

Haddo trained as an Educational Psychologist and then spent 17 years in radio and television in New Zealand and Australia, involved in hundreds of broadcast programmes as front person and producer. He has also managed a series of successful businesses in retailing, manufacturing, wholesaling and market consulting and training. Haddo thus brings a background of theory and decidedly active experience. Presently he divides his time between personal counselling and facilitating a range of “communication programmes for corporate clients.

Deborah brings to EMA 25 years of successful managerial experience. This includes several positions in Canada and a combined eight years in retail management and business development here in New Zealand. During these eight years, Deborah developed and presented a variety of Retail and Customer Service workshops (aimed at both managers and staff) that reflect the New Zealand retail environment and our NZ culture.

Deborah was also involved in 1995 - 1996 with the advisory panel for the design of the retail unit standards for NZQA. She was on the Auckland committee for NZATD in 1999, and was a Judge for the New Zealand Retail Association 'Top Shop' Awards, in 2002 and 2003. As well as her specialisation in all things Retail, Deborah is involved as a general facilitator in presenting some of EMA's programmes, in particular the Team Leader Series, Customer Service, Train the Trainer and Coaching Skills.